Free whitepaper · the 12 types of SEO
The 12 types of SEO, explained simply.
One guide to the twelve disciplines that decide where your business ranks, written for owners and specialists alike. What each one is, a starter move to make this week, and an advanced tactic for when you are ready to go deeper.
No sign-up required. Plain English. British spelling, naturally.
What is inside
All twelve types of SEO in plain English, from Technical and Local to AI Search, Image, Video and News
A starter move and an advanced tactic for every discipline, so beginners and pros both gain
A clear order of priority for a typical local UK business, so you know what to do first
A worked example and key stat for each type, grounded in real UK small businesses
Who it is for
Most guides to SEO either talk down to you or bury you in jargon. This one does neither. We have broken search optimisation into its twelve real disciplines and explained each in language a busy owner can follow, while keeping enough depth that an experienced marketer will still pick up something new. Whether you are ranking a single local shopfront or a multi-country online store, the map is the same: twelve parts, working as one.
Inside you will find every type covered the same way, what it is, why it matters, a starter move for this week, and an advanced tactic for when you are ready. You will also find a simple order of priority, so you are never guessing what to do next. Read it at your own pace, and when you would like a hand, we are here.
Inside the guide
The twelve disciplines, one system
Rankings come from a chain, and a chain is only as strong as its weakest link. Here is every link.
Technical SEO
The engineering that lets Google crawl, render and trust your site at speed.
On-page SEO
Tuning each page so it clearly earns the keyword it is targeting.
Off-page SEO
The off-site links and mentions that prove your site is trustworthy.
Content SEO
Planning and writing pages that answer real demand, in genuine depth.
Local SEO
Winning the map pack and nearby searches so local customers find you.
Article SEO
Crafting blog and news pieces engineered to rank and pull readers in.
AI Search SEO
Optimising to be cited inside AI Overviews and answer engines.
E-commerce SEO
Making product and category pages rank, convert and avoid duplicates.
International SEO
Serving the right language and region to the right searcher.
Image SEO
Photographs and graphics that load fast, describe themselves, and can be found in image search.
Video SEO
Video that search engines can find, understand and show, on YouTube and on your own pages.
News SEO
Timely articles built to be discovered fast in Top stories, Discover and the news surfaces.
After you have read it
Want all twelve handled for you?
Reading the playbook is one half. The other half is doing it, joined up, week after week. That is the VerySEOly job: one accountable point of contact, with all twelve disciplines built and run for you, with website management quoted to your business, and no lock-in. Start with a free Site Score and see exactly where you stand today.