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Billing

1. How to cancel your subscription

   Step-by-step walkthrough — cancel from the Stripe client portal, what happens after, and how the files handover works. Read →

2. How to update your card on file

   Walkthrough for changing the card Stripe charges each month — portal URL, step-by-step, plus troubleshooting if the new card is rejected. Read →

3. How billing works

   When the first charge hits, how the £45 / £195 monthly cadence works, where VAT lands, and how to grab past invoices. Read →

Account

1. What happens if I leave UK Web Marketing

   Honest exit plan — the files handover, what you keep, where to host the site afterwards, and how the data moves with you. Read →

Site changes

1. How to request a content change

   Send the brief via WhatsApp or email. What counts as in-scope on Foundation / Growth Engine, and what triggers a Bespoke quote. Read →

2. How to request a new page

   Scope rules per tier — what's a content edit, what's a new page included in your plan, and what's a Bespoke build. Read →

Domain

1. Pointing your domain at the new site

   DNS walkthrough for any registrar (Cloudflare, GoDaddy, 123-reg, Namecheap, IONOS) — A and CNAME records to set, plus what to do about email. Read →

Email

1. Setting up email on your domain

   Resend EU for contact-form delivery (included), plus the £3/mo mailbox bolt-on for sending and receiving from your domain. DNS records explained. Read →

Common asks

Quick one-line answers — for the deeper version, browse the categories above or open the matching article.

Is it really £295 a month?

Yes, on the Lite tier — a named-operator custodianship covering 24/7 uptime monitoring, SSL + domain expiry watch, daily encrypted off-site backups, monthly security patching, source-code escrow (your repo, you're a collaborator), a 1-page monthly Lights-On report, a 4-business-hour emergency SLA and Jordan Gilbert's name on the contract as the technical custodian. No setup fee. £295 charges on the same day every month until you cancel. Maintained (£495), Growth (£1,495) and Embedded (£6,000+) are the rungs above — they add growth work, fortnightly cadence, and fractional-CTO scope respectively.

When does the first charge land?

Today, the day you start your subscription. Stripe charges the monthly amount immediately and then on the same day every month after, until you cancel. No surprise bills; you can cancel from your Stripe email any time and the next month simply doesn't bill. Growth and Embedded carry one-time setup fees (£1,495 and £3,000 respectively, the Embedded fee waived on annual prepay) — Lite and Maintained do not.

How long does it take?

Lite is live in the time it takes to point DNS and run the runbook (a working week, typically). Maintained adds an audit + first-piece sprint in the first month. Growth runs a 2-week co-design phase covered by the setup fee before the cadence starts. Embedded begins with a 2-day discovery + a written 12-month roadmap.

What if I want to cancel?

Cancel any time — one-click from your Stripe email. The subscription ends at the end of the month you've already paid for. Within the first 14 days you have a full statutory cancellation right under the Consumer Contracts Regulations 2013. Source code lives in a repo you're a collaborator on from day one — cancellation means I step out of the collaborator role and you keep everything. Email-tier cancellation also returns an offboarding kit (mbox/EML exports, DNS zone file, DMARC archive, evidence pack). See /refund for the precise framing.

What does CTO-led pricing actually buy me?

Lite at £295/mo is more than commodity WordPress maintenance because the £4/mo of underlying infrastructure isn't the product — the named-operator accountability is. You get: a human (me) whose phone number is on the contract when something breaks, expires or is flagged; source-code escrow on a repo you're a collaborator on; a 4-business-hour emergency SLA; an annual audit declaration the practice can hand to its regulator. Maintained levels up to single-point-of-contact custodianship plus one substantive piece a month. Growth levels up to an embedded CTO-operated growth function on a fortnightly cadence. Embedded levels up to a fractional CTO seat on the organogram. Each step changes the relationship — not just the volume of work.

What counts as a content update?

On Lite, content changes ≤15 minutes and ≤2 per quarter are included; anything past that bills at the ad-hoc CTO rate or triggers an upgrade conversation. Maintained includes one substantive content piece per month (an article, a page rebuild, a CRO experiment) plus up to 2h of small edits. Growth ships 4 long-form articles a month, 1 CRO experiment, 2 newsletter broadcasts and up to 6 substantive site changes. Embedded is roadmap-driven.

Do I need a domain?

If you have one, I take custody of it (DNS changes ≤1 business day on every tier). If not, I'll register one in your name with Cloudflare Registrar (or your preferred registrar). The ~£10/year renewal is paid by you directly to the registrar — no markup, and I prompt you at renewal so it never lapses.

What if I already have a website?

Even better — send it over. Lite assumes the site already exists and just needs a custodian; Maintained will nudge it forward; Growth or Embedded will rebuild it properly on EU-sovereign infrastructure as part of the setup phase.