Is it really £295 a month?
Yes, on the Lite tier — a named-operator custodianship covering 24/7 uptime monitoring, SSL + domain expiry watch, daily encrypted off-site backups, monthly security patching, source-code escrow (your repo, you're a collaborator), a 1-page monthly Lights-On report, a 4-business-hour emergency SLA and Jordan Gilbert's name on the contract as the technical custodian. No setup fee. £295 charges on the same day every month until you cancel. Maintained (£495), Growth (£1,495) and Embedded (£6,000+) are the rungs above — they add growth work, fortnightly cadence, and fractional-CTO scope respectively.
When does the first charge land?
Today, the day you start your subscription. Stripe charges the monthly amount immediately and then on the same day every month after, until you cancel. No surprise bills; you can cancel from your Stripe email any time and the next month simply doesn't bill. Growth and Embedded carry one-time setup fees (£1,495 and £3,000 respectively, the Embedded fee waived on annual prepay) — Lite and Maintained do not.
How long does it take?
Lite is live in the time it takes to point DNS and run the runbook (a working week, typically). Maintained adds an audit + first-piece sprint in the first month. Growth runs a 2-week co-design phase covered by the setup fee before the cadence starts. Embedded begins with a 2-day discovery + a written 12-month roadmap.
What if I want to cancel?
Cancel any time — one-click from your Stripe email. The subscription ends at the end of the month you've already paid for. Within the first 14 days you have a full statutory cancellation right under the Consumer Contracts Regulations 2013. Source code lives in a repo you're a collaborator on from day one — cancellation means I step out of the collaborator role and you keep everything. Email-tier cancellation also returns an offboarding kit (mbox/EML exports, DNS zone file, DMARC archive, evidence pack). See /refund for the precise framing.
What does CTO-led pricing actually buy me?
Lite at £295/mo is more than commodity WordPress maintenance because the £4/mo of underlying infrastructure isn't the product — the named-operator accountability is. You get: a human (me) whose phone number is on the contract when something breaks, expires or is flagged; source-code escrow on a repo you're a collaborator on; a 4-business-hour emergency SLA; an annual audit declaration the practice can hand to its regulator. Maintained levels up to single-point-of-contact custodianship plus one substantive piece a month. Growth levels up to an embedded CTO-operated growth function on a fortnightly cadence. Embedded levels up to a fractional CTO seat on the organogram. Each step changes the relationship — not just the volume of work.
What counts as a content update?
On Lite, content changes ≤15 minutes and ≤2 per quarter are included; anything past that bills at the ad-hoc CTO rate or triggers an upgrade conversation. Maintained includes one substantive content piece per month (an article, a page rebuild, a CRO experiment) plus up to 2h of small edits. Growth ships 4 long-form articles a month, 1 CRO experiment, 2 newsletter broadcasts and up to 6 substantive site changes. Embedded is roadmap-driven.
Do I need a domain?
If you have one, I take custody of it (DNS changes ≤1 business day on every tier). If not, I'll register one in your name with Cloudflare Registrar (or your preferred registrar). The ~£10/year renewal is paid by you directly to the registrar — no markup, and I prompt you at renewal so it never lapses.
What if I already have a website?
Even better — send it over. Lite assumes the site already exists and just needs a custodian; Maintained will nudge it forward; Growth or Embedded will rebuild it properly on EU-sovereign infrastructure as part of the setup phase.
Who actually are you?
UK Web Marketing is operated by TicketWave HQ Ltd, company number 17143167, registered in Pudsey, Leeds. A real company you can check on Companies House. Jordan Gilbert is the named technical custodian on every tier — Loughborough engineering + Harvard-educated via HarvardX, Technical Co-Founder + Interim CTO to international startups.
Can I pay annually for a discount?
Yes — 20% off on every recurring product on annual prepay. Lite £2,832/yr (£236/mo equiv), Maintained £4,752/yr (£396/mo equiv), Growth £14,352/yr (£1,196/mo equiv), Embedded £57,600/yr (£4,800/mo equiv — and the £3,000 onboarding fee is waived). On email: Practice £1,872/yr (£156/mo equiv) + seats, Enterprise £8,592/yr (£716/mo equiv) + seats. Cancellation rights are identical — 14-day statutory refund under the Consumer Contracts Regulations 2013; after that, annual prepay isn't refunded pro-rata but you keep the service until renewal.
What is the Sovereign email tier?
Sovereign is an internal multi-domain attachment, not a public SKU. If you grow past 1 domain or add shadow-senders, your existing Practice tier becomes Sovereign-equipped via a £100/mo uplift, quoted by Jordan when needed. You don't pick it cold from a menu.
What if Jordan disappears?
Every tier includes source-code escrow on a private GitHub repo you're a collaborator on from day one — if I vanish, you already have the code, the DNS zone file, and the documented handover SOP. Practice and Enterprise email tiers include an offboarding kit (mbox/EML exports, DNS zone file, DMARC archive, evidence pack) on cancellation for the same reason. Embedded carries an additional written 12-month roadmap living in Linear/Notion that an incoming CTO can pick up.
Do I need both web and email tiers?
No. Most clients pick one. Bundle pricing gives 10% off the email base when paired with a same-band web tier, but standalone is fine — buy a web tier without email, or run a Practice email subscription on a site I don't maintain. The ladders are deliberately independent.