Two ladders. One named operator.

Yes, on the Lite tier — a named-operator custodianship covering 24/7 uptime monitoring, SSL + domain expiry watch, daily encrypted off-site backups, monthly security patching, source-code escrow (your repo, you're a collaborator), a 1-page monthly Lights-On report, a 4-business-hour emergency SLA and Jordan Gilbert's name on the contract as the technical custodian. No setup fee. £295 charges on the same day every month until you cancel. Maintained (£495), Growth (£1,495) and Embedded (£6,000+) are the rungs above — they add growth work, fortnightly cadence, and fractional-CTO scope respectively.

Today, the day you start your subscription. Stripe charges the monthly amount immediately and then on the same day every month after, until you cancel. No surprise bills; you can cancel from your Stripe email any time and the next month simply doesn't bill. Growth and Embedded carry one-time setup fees (£1,495 and £3,000 respectively, the Embedded fee waived on annual prepay) — Lite and Maintained do not.

Cancel any time — one-click from your Stripe email. The subscription ends at the end of the month you've already paid for. Within the first 14 days you have a full statutory cancellation right under the Consumer Contracts Regulations 2013. Source code lives in a repo you're a collaborator on from day one — cancellation means I step out of the collaborator role and you keep everything. Email-tier cancellation also returns an offboarding kit (mbox/EML exports, DNS zone file, DMARC archive, evidence pack). See /refund for the precise framing.

Even better — send it over. Lite assumes the site already exists and just needs a custodian; Maintained will nudge it forward; Growth or Embedded will rebuild it properly on EU-sovereign infrastructure as part of the setup phase.

Yes — 20% off on every recurring product on annual prepay. Lite £2,832/yr (£236/mo equiv), Maintained £4,752/yr (£396/mo equiv), Growth £14,352/yr (£1,196/mo equiv), Embedded £57,600/yr (£4,800/mo equiv — and the £3,000 onboarding fee is waived). On email: Practice £1,872/yr (£156/mo equiv) + seats, Enterprise £8,592/yr (£716/mo equiv) + seats. Cancellation rights are identical — 14-day statutory refund under the Consumer Contracts Regulations 2013; after that, annual prepay isn't refunded pro-rata but you keep the service until renewal.

Sovereign is an internal multi-domain attachment, not a public SKU. If you grow past 1 domain or add shadow-senders, your existing Practice tier becomes Sovereign-equipped via a £100/mo uplift, quoted by Jordan when needed. You don't pick it cold from a menu.

Every tier includes source-code escrow on a private GitHub repo you're a collaborator on from day one — if I vanish, you already have the code, the DNS zone file, and the documented handover SOP. Practice and Enterprise email tiers include an offboarding kit (mbox/EML exports, DNS zone file, DMARC archive, evidence pack) on cancellation for the same reason. Embedded carries an additional written 12-month roadmap living in Linear/Notion that an incoming CTO can pick up.

No. Most clients pick one. Bundle pricing gives 10% off the email base when paired with a same-band web tier, but standalone is fine — buy a web tier without email, or run a Practice email subscription on a site I don't maintain. The ladders are deliberately independent.