Site changes
How to request a new page
Scope rules per tier — what's a content edit, what's a new page included in your plan, and what's a Bespoke build.
Last updated 3 June 2026
A new page is a different beast to a content edit. New layout, new copy, often new images, sometimes new design components. Here’s how that works on each tier.
What counts as a “new page”
If the URL is new, it’s a new page. /services/website-audit didn’t exist before, now it does — that’s a new page. Even a “thank you” page after a form submission is a new page.
Each new page typically takes 2–4 hours of design + copy + build + on-page SEO + sitemap registration. That’s the work being scoped.
Foundation £45/mo
Foundation covers up to 10 pages total in the site footprint (homepage, about, services, contact, plus 4–6 service or vertical pages). Inside that 10-page envelope, swapping one page for another is in-scope as a content edit.
Adding pages 11, 12, 13+ is a Bespoke add-on. Typical cost: £80–£150 per additional page depending on complexity. Or upgrade to Growth Engine, which lifts the page cap.
What’s a page on Foundation:
- Service pages (eg.
/services/boiler-installation) - Vertical landing pages (eg.
/leeds) - Lead-magnet thank-you pages
- A single blog post (the blog itself is one URL —
/blog— and individual posts don’t count toward the 10)
Growth Engine £195/mo
Growth Engine covers up to 25 pages, plus the journal (where the 2 articles/month I write for you land — those don’t count against the 25). The maths reflects that Growth Engine businesses tend to have multiple service lines, multiple verticals, and multiple lead magnets.
Adding a 26th page is a Bespoke add-on (typically £80–£150). Upgrade to Bespoke if your information architecture needs more than 25.
Bespoke (quoted)
Bespoke is page-count uncapped. Multi-site networks, programmatic SEO pages (eg. 30 city × 5 service combo pages), full directory-style sites, large marketing footprints — all live in Bespoke. Scoped per engagement; pricing is per project plus a retainer.
When a “new page” is really a new feature
If the new page includes a calculator, an interactive map, a multi-step form with conditional logic, a booking widget, a custom comparison table, a TicketWave HQ module embed, or anything that requires new design components or backend wiring — it’s a feature build, not a page add. Those get a separate Bespoke quote regardless of tier. Typical range: £400–£2,000 depending on scope.
How to request
WhatsApp or email with: (1) the working title, (2) what the page should achieve (rank for X, capture leads for Y, brief partners on Z), (3) any reference sites or sketches. I’ll come back within a working day with: in-scope yes/no, draft outline, target turnaround, and a quote if it’s Bespoke.